If you watch sports, primetime TV, regular TV, or even some kind of noncorporeal magic fantasy TV woven from the deepest depths of your imagination that, while bonkers nearly past the point of descriptive language, is still based on the culture of an Earth populated by humans (as ultimately all thoughts must be), it should be no surprise that beer and beverage companies are majorly into advertising. (In fact, in the span of reading that first sentence, 250 more beer ads have aired on ESPNs one through 45.) And while the drink companies are maybe most famous for their TV ads, their promotional spending is no joke either.
From barware and keychains to staff uniforms and point-of-purchase displays, alcohol companies are definitely, unquestionably, without-a-doubt into promotional products. Though like in any other market, it’s more about the campaign’s needs than a specific type of “perfect product,” there are some tried-and-true items that work promotional wonders in the beverage-and-beer industry. Looking for a few pointers? Check out some of the suggestions below.
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